It's not everyday that your childhood summer home becomes the next big thing on a wine label. Chateaux Vadeaux is a Swedish wine brand from a Swedish winemaker in Napa Valley, California. He wanted to connect with his childhood summer home while also poking fun at the "pretentious wine elite" of Sweden. The result: Chateaux Vadeaux, which translates from Swedish to English as a pun and means "Chateaux What??" From an unpretentious website, to using the blueprints of a fond childhood hotel on the label, this wine is both adored and carefully branded for maximum emotional appeal.

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